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While the app is completely free for women, men have to pay to send charms.Each charm costs one credit, and credits are available in packs of 10, 60, 100 and 300.Happn already partners with Spotify, allowing users to send tracks to each other and add songs to their own profile to express their musical interests, but in the future they could also send pictures, videos and voice messages.However, he added that it is important to keep the service simple, and avoid adding features that confuse the user or cause them to become frustrated with the service: "Whatever we create as new features, you will have a date in two clicks," he said.You can buy 10 charms for £1.49 or up to 300 charms for £23.49.
Young people work so much, they don’t have time to do other things, so it’s a great help for them," said Mr Rappaport.
"We have limited budget, so we have chosen first to target the major cities, but we know that the app will spread.
London is our second biggest city, but the app is also used in Manchester and Liverpool, for example." Mr Rappaport said that his experience founding Dailymotion, which now has more than 2.5 billion videos viewed every month in 18 different languages, has forced him to always think internationally.
The original testbeds for Happn were Paris, London and Berlin, and the app's success in all three cities proved to him that it could scale internationally.
However, location-based dating apps have not been without their controversies.