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It may seem redundant, particularly when there are already dating apps where you can see who’s liked you that don’t cost a thing (Hinge, for instance).
But people are still paying for premium — lots of them.
I had friends reviewing my photos and got the thumbs-up on quality.
I think I’m an attractive person and couldn’t understand the issue — was the app broken or what?
The practice has a long history: Ok Cupid rolled out its A-List feature as early as 2009, before Tinder and Bumble even existed.
And what the freemium pricing model did for online games is becoming the strategy used by dating apps today.
Last fall, Tinder beat out Candy Crush to become the Apple Store’s top-grossing app after unleashing its Tinder Gold service.
And app makers claim it’s worth it: In June, Coffee Meets Bagel co-founder Dawoon Kang told Vice that men who pay the per month for the upgraded version have “a 43 percent higher number of connections (mutual likes) than non-payers” and that conversation lengths increase by 12 percent.
In New York City, where he’s based, the free version of the location-based app only showed him profiles within a couple of blocks.
“I recently broke up with someone and was out of the loop with swiping,” she explains.
“A few days went by after downloading the app and I wasn’t getting any matches.
I would hate to miss out on meeting someone exciting just because they live six blocks away.” In South Carolina, 36-year-old legal professional Jessica (not her real name) paid for the premium kink-friendly app Feeld because that was the only way her profile could remain hidden from Facebook friends.
Due to her field of work and the fact that she lives in a small town in a conservative state, she didn’t want her precise sexual desires (profiles on Feeld ask users to list them) to be public knowledge.