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Those priorities clearly don't lie with women, or with progressives, or with any group that happens to find itself on Focus on the Family's no-fly list.”But CBS has turned down other ads this year, including a racy one from Go Daddy.com, which stars a football player who becomes a fashion designer.“This ad has the potential to offend viewers,” CBS wrote to Go But the network is also right, he says, when pointing out there’s a key difference between an advocacy ad from Focus on the Family and a commercial ad by Man Crunch.Sources tell the Hollywood Reporter that the network felt the site was trying to generate free publicity by the “tried-and-true" method of submitting an ad they know will be rejected.“The problem is not with the quality (or not) of the Man Crunch ad,” he writes.“The network's rejection of it merely highlights the obvious: that CBS had already decided where its ethical priorities lay when they accepted the commercial from Focus on the Family last week.
By agreeing to show an “uplifting” antiabortion ad and rejecting a Super Bowl-style ad (read: funny) for a gay dating site, CBS is already feeling the effects of its decision to air “advocacy” ads for the first time on Super Sunday.
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Working in a tough advertising climate, CBS surprised many Americans by explaining a new policy on advocacy ads after news emerged that it had agreed to show an antiabortion ad featuring Florida QB Tim Tebow and his mom, Pam.
That decision caused an uproar over the ad itself, the sponsor (the conservative organization Focus on the Family), and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind.