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He mentions how you're about to learn the secrets, but the sales letter is full of bullet points that only tease the reader with benefits the "secrets" will give them.Putting the page numbers next to each point shows just how value-packed the book is.My essays on leadership and scaling growth companies have been published in Harvard Business Review, Forbes, Inc, and Tech Crunch.I don't update this blog regularly anymore, but feel free to connect with me on Linked In if we can help each other.He emphasizes that when he started, he was just an ordinary guy who was struggling in the dating world.

Good sales copy and broad product offerings, combined with powerful psychological messaging, is going to move merchandising…no matter what niche you are in.

The e-mails are also very personal: they often discuss De Angelo's struggles early on, and ask questions like "has this ever happened to you?

" forcing the reader to think about past failures that he would like to avoid.

As proof, just take a look at Ramit Sethi's Earn1k sales tactics and observe the similarities. I’m a 31 year old entrepreneur living in the San Francisco area.

What other examples have you seen of effective messaging? I am currently the CEO of Form Swift and an active private investor.

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